Hi,
I’m Matteo.
A designer who brings clarity to complex systems, from the business process to the last pixel.
Manufacturing CPQ, design systems and human–AI decision support. 8+ years across B2B SaaS, consumer electronics and brand.
Case studies
2022 — 2026Every part has a cost
From many Excel versions to one tool. Part numbers, make-or-buy costs and lots across multi-level bills of materials: created, assembled, costed and approved in one place, with seven-year cost-centre projections calculated automatically.
The AI advises. The supervisor decides.
Decision support for machine failures: an LLM ranks the options, the supervisor keeps every decision that matters.
Concept designFrom browsing to the right ticket
Survey, personas and an analysis of the live site, turned into a concept: search first, filters that scale, a purchase you can follow.
Manufacturing CPQOne rule, applied where it belongs
Inflation, margins and other cost variables: defined once, applied to a whole BOM, a category or one part number.
One language for design and code
From three sources of truth to one: a naming grammar shared by Figma, CSS and JSON.
Data tablesFilters you can read at a glance
Field, operator and values; active filters grouped as chips; room for many values without losing control.
Financial servicesChoosing who looks after your money
A bank where clients choose their own advisor: guided search, a questionnaire for the unsure, profiles built for trust.
About me
designer · noun“A person who imagines how something could be made and draws plans for it.”
I’m Matteo Maria Betto, a UX designer driven by curiosity and a strong interest in creating meaningful, user-centered experiences. My approach combines open-minded exploration with a clear, purpose-driven mindset, placing strong value on collaboration and shared outcomes.
As a jazz listener, I’m inspired by the idea of continuous dialogue between structure and expression, listening and response. I bring this mindset into my design process, where collaboration, feedback, and iteration play a central role in shaping effective solutions. Outside of design, I’m deeply interested in reading, geopolitics, technology, and sports, fields that continuously broaden my perspective.
Alongside UX design, I also work as a photographer, pursuing both disciplines with the same goal: creating thoughtful, intentional, and human experiences.
- Senior UX/UI Designer · Bit2win, enterprise B2B SaaS2022 — now
- Art Director · Huawei Consumer Business Group2017 — 2022
- HCI for AI Systems Design · University of Cambridge · Certificate of Achievement, 64 CPD hours · Final project2026
- MA Communication · Milano-Bicocca · BA Media Design · NABA2010 — 2016